AMA logo

AMA logo

The American Music Awards turns the Big 4-0 this year, quite a milestone that puts the ceremony right up there with the most prestigious in entertainment!

Whereas the Grammy Awards are given out based on votes from members of the entertainment industry, the AMAs take a slightly more scientific approach – music buyers vote on the winners taking into consideration such things like amount of airplay, sales (of course), and, in recent years, online/social media presence. Ever since then, the AMAs have been on the forefront of the digital revolution.

It’s all pretty simple – if you dominate radio and social media, you can expect an AMA nomination or two! So, in honor of the ceremony coming up this Sunday (November 18), here are some of my favorite segments that we’ve done with a few of this year’s nominees!